Sunday, December 9, 2012
Pay attention to retention
Game Connection 2012 in Paris had a lot of interesting presentations. I sat through most of them and one word kept repeating in almost every presso I saw, retention. Retention rate, churn and duration all measure the same thing: how effective are you at getting users to come back to your game. It really doesnt matter how many downloads you have if the users forget you after first session and move on to the next one. Retention has become `The KPI` for the freemium model.